Mind on marketing
As we’re getting closer and closer to the launch of the dub browser, I’ve been thinking about how to market our browser to our core users and the rest of the world. I’ve also been a lot more attentive to marketing from billboards to word-of-mouth.
When describing dub, saying “the best way to access blockchains” has two pitfalls: 1) the statement “the best way to do [blank]” has lost its meaning in the software space, 2) people will ask what they can do on blockchains. So how do we describe everything you can do on blockchains, and thus on dub? We simultaneously need to convey that there are things to do on blockchains, and best way to use them is through dub. And how can the takeaway be as catchy as “Google it” or even “Hotel? Trivago”?
Do It On Dub: a series
Web3 is filled with artists, curators, developers, etc: our core user groups. We can highlight them, their blockchain-related activity, and say they did it on dub. On top of “do it on dub” being super fun to say (say it out loud 5 times), we can convey the features without having to show the browser UI. Inspired by billboard ads from Airbnb, I believe we can convey the experiences unlocked through our browser by showing the experience itself.
Moodboard
I took inspiration from brands like Amie Leon Dore, PGLang, Harry buggz, MSCHF, and Golf le Fleur.
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metaverse fashion.
they did it on dub.
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building communities.
they did it on dub.
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music directly to the fans.
they did it on dub.
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traveling the web.
they did it on dub.
Reflection
This was a fun exploration that gave me some key takeaways for designing the visual identity of dubdubdub. I’m also excited to be back in LA next week and working on implementing our Wallet UX into the browser, showing it off, and collecting valuable feedback.