At dubdubdub, we want to help users get things done on the web in the best way possible.
This week, I sat down with a wide range of college students to uncover how they were using their browser.
Breaking it down into a list of popular clusters (in no particular order)
- Tab Management
- Bookmarking
- Alternative Content
- Multiplayer Browsing
- Account Management
- Ad Blockers
- Website-specifc enhancements
- Website Insights
- Productivity Tools
- Language related
- Fun
- Classwork related
- Saving Money
- CRM
- Media Enhancements
More analysis on the chrome extensions is in this figjam: Chrome Extension User Research
What I’m starting to see is that extensions are superpowers for users and a moat for chrome. But they are also bandaid fixes to the core problem that people’s relationships to computing is evolving, and no new extension is going to solve it. A new paradigm has to be created.